Ep. 16: Mushrooms in our ears ft. Lauryn Menard, CEO of Gob
This week Daisy and Francis are joined by Lauryn Menard, CEO and co-founder of Gob, a compostable, plastic-free, mycelium-based earplug company.
Tickets for the NWU event: https://dirrrt.fyi/paywriters
00:00 Introducing Lauryn, Gob and its Mission
02:03 The Concept of Friction in Modern Consumerism
06:20 Designing with End-of-Life in Mind
11:32 Scaling Production and Sustainability
15:07 The Role of Tesla in Green Marketing
19:38 Navigating the B2B and B2C Landscape
22:26 Branding and Marketing Positioning
26:19 Innovations in Mycelium Materials
29:34 Supply and Demand in Mycelium Production
34:15 The Identity of a Founder in the Bay Area
38:27 The Future of Sustainable Products
44:17 Envisioning the 22nd Century
49:01 Exploring New Biomaterials
51:05 Teaching Biomaterials and Student Innovations
