Ep. 34: Fragrance Rich ft. Trey Taylor

This week Daisy and Francis are joined by Trey Taylor, Gen Z consumer expert who has recently pivoted into the world of fragrances and just launched their perfume brand Serviette.

Trey Taylor: https://x.com/treytylor

Serviette: https://serviette.nyc/pages/about?srsltid=AfmBOorQMQdp9fVeRd_vV-aXXIsRid3t8o2z9NL0ZZU19-3ZWsdFridM

00:00 Introducing Trey and Serviette

00:55 The symbiotic relationship between oral and written culture

04:00 Serviette launch party

09:08 The art and struggle of perfume creation

14:07 The monopolisation of fragrance

22:16 Bartering and trading culture with the fragrance world

25:23 The role of contrast in color and scent

31:13 Selling a lifestyle: Marketing an aspiration

39:10 Taste is defined by perception, not possession

45:34 The challenges of online perfume shopping

54:45 Consumer connection through scent